2026-09-14 - Committee on Ordinances
Summary
Written from auto-generated captions; names and numbers may be misheard.
- Present: Chair Pedro Espinal (captions: "Espino"), Vice Chair Shelley Peterson, Oscar Vargas and Councilman Reyes (captions: "Roy"); Councilwoman Harris was absent. The meeting started at 5:37 p.m. with a quorum and two items.
- Item 2, Permanent Storage Container Zoning Petition: taken out of order and continued to a date certain, October 13 at 5:30 p.m., so it need not be re-advertised. The chair said many people came to speak, but Councilwoman Harris, whose ward it is in, was unavailable and the board wanted to hear both sides.
- Item 1, Digital Billboard Conversion Ordinance: Robert Azar of Planning and Development explained the petition from Lamar to convert existing billboards to electronic message signs. The City Plan Commission backed an ordinance only if rewritten: no payment to the city (legal counsel said payment in exchange for zoning would be illegal contract zoning), a permit, state transportation approval, commercial or industrial districts at least 250 feet from residential districts, faces oriented toward Interstate 95, no larger than the existing face, removal of at least 10 square feet of non-electronic billboard face for each square foot of electronic face before installation, and no change to non-conforming status. The petition itself proposed a 2-to-1 ratio.
- The petitioner's attorney said the conversion would not allow new billboards and would apply to one sign near the Providence-Cranston line, and agreed with all the commission's changes except the 10-to-1 ratio, asking for 2-to-1 and a full council vote. He said Providence has about 161 billboards and none in the first three wards, and that an earlier effort failed at full council when members were absent and construction labor was an open question, since resolved with a union crew.
- Public comment was opposed: speakers cited past tree cutting by the company, light pollution and driver distraction on I-95, the burden on South Providence, harm to small advertisers, the 2024 comprehensive plan, and proposed asking the General Assembly to allow a per-square-foot tax on billboards. Speakers included a Conservation Law Foundation representative.
- The chair moved to send the item to the full council without recommendation, but Vice Chair Peterson and Councilman Reyes said they wanted data on which wards are affected before voting, so he withdrew the motion. By voice vote the committee continued the item to October 13 at 5:30 p.m.
- The committee entered the City Plan Commission report, written testimony and the commission's substitute language into the record, then adjourned.
Issues discussed
Sources
Video
Transcript
These are auto-generated captions; names and numbers may be misheard.
Transcript
00:06Good evening everyone. Welcome to
00:08committee on ordinance. The five is the
00:10time is 5:37
00:13and today September 14th. Madame clerk,
00:16would you please call the role?
00:18>> Chairman Espino
00:20>> present.
00:20>> Vice Chairwoman Peterson
00:22>> present.
00:23>> Councilwoman Harris is absent.
00:26Councilman Vargas
00:31>> councel Roy
00:33>> present
00:34>> who are present when asking him you have
00:35a quorum.
00:36>> Thank you madam clerk. Okay the first
00:38thing that I'd like to do because I
00:40there's only two items on the agenda. So
00:42we should move rather quickly but there
00:44is one item that I will be taking out of
00:47order. So we'll hear that first. So I
00:50entered a motion to take item number two
00:52out of order
00:53>> made by council Peterson and second by
00:55council vargas. All in favor I oppos
00:58have it. Madam clerk um item number two
01:02please.
01:02>> Item two petition from Jeffrey Mark a
01:05owner of JC 131 realy LLC and president
01:09of EW and Sons Inc. requesting to change
01:13the official zoning map of the city of
01:16Providence by changing the zoning
01:18district from various properties from
01:20M-mu
01:22to M-1
01:24and to change the language in section
01:261202H of the zoning ordinance to add
01:30subse section 4 to read as follows. A
01:34storage container may be used for
01:36permanent storage. A storage container
01:38should not be stuck on site.
01:41Thank you, madam clerk. So, I know that
01:43we have a large number of people here to
01:45speak on this item, but unfortunately, u
01:49we're going to have to continue this
01:50item. Uh councelor Harris, who
01:53represents this ward, is not available
01:56and we continue last time uh as there
01:59was concerns that was pressed. So, we
02:01want to hear from both sides. But, uh
02:03for now, we will be continuing this to a
02:06day that is certain uh so that we don't
02:08have to readvertised. So, the next day
02:11will be October 13th at 5:30 p.m.
02:21So, with that said, I'll let I'll
02:24entertain a motion to continue item
02:26number two.
02:27>> So, move
02:28>> to a date certain of October 13 at 5:30
02:31by Council May Vargas, second by
02:33Councelor Peterson. All in favor? I
02:35oppose. The eyes have it. Thank you,
02:37Madame Clerk. Uh, item number one,
02:39please.
02:41>> Item one, petition from Dylan Coney
02:43Squire, Rhode Island Land Use Law of 123
02:46Dyer Street, sweet 3B, Providence, Rhode
02:49Island 02903,
02:51requesting an amendment to the official
02:53zoning ordinance of the city of
02:55Providence by adding a new subsection to
02:58the text of 20005 section F, billboards
03:03removal inventive.
03:06>> Thank you. But if you have not there are
03:10an opportunity for you to sign up if
03:12you're here to speak on this item item
03:14number one
03:16otherwise uh Mr. Asa please would you
03:18like to present on this? Thank you.
03:26>> Good afternoon.
03:26>> Good evening.
03:28>> Uh Mr. Chair, members of the committee.
03:30My name is Robert Azar. I'm the deputy
03:32director of the department of planning
03:34and development. I'm here to uh give an
03:37overview of this ordinance and to speak
03:39to the city plan commission's review of
03:43it and their recommendation to you. Uh
03:46this is a petition that came to us from
03:50Lamar, which is a company that owns and
03:53operates uh most of the billboards um
03:56that you see in the city of Providence,
03:58both uh facing uh highways and also uh
04:02throughout the neighborhoods. Um this
04:05may seem familiar to some of you because
04:07they came uh before the city council
04:10several years back with a with a similar
04:12proposal and that is uh they would like
04:15to turn some of these billboards into
04:19electronic message signs. Uh, in other
04:22words, they would go from being um a
04:25billboard with with a static message
04:28that's applied to a uh sign face and
04:32stays there for until it's changed out
04:34by human beings. uh to uh essentially
04:39very large television screens that um
04:43have the ability to chain change
04:45messages um as frequently as as would
04:50would be allowed by uh law or uh local
04:54ordinance. Um and the um the center
04:59piece of the uh proposal the actually
05:03there were there were two two aspects to
05:06the proposal. One is that for uh every
05:10one square foot of digital sign face um
05:15the ordinance would provide that two
05:19square feet of static sign faces be
05:22removed and discontinued.
05:25Um the other one was that uh they were
05:29offering to negotiate some sort of um uh
05:34impact fee with the city. Um this was
05:38reviewed by legal counsel and uh then by
05:42the city plan commission. First thing is
05:44that uh uh city's legal council from the
05:47law department determined that any
05:50payment by um by a private entity in
05:56exchange for zoning consideration would
05:58be considered contract zoning and and
06:01would not be legal in the state of Rhode
06:03Island. Uh the other uh thing is with
06:06respect to the two square foot exchange
06:09rate I'll call it. Uh we did some
06:12research throughout the country and we
06:14found that um this is actually a a a
06:18practice that you see in many places
06:20these this this taking down of static
06:22faces in exchange for um digital sign
06:26faces. Uh and we found that the exchange
06:30rate uh was as high as 13 to1 um in
06:34certain places in the country. So, um,
06:39our recommendation of the CPC and one
06:41that they adopted was, uh, an exchange
06:44rate of 10 to one. Uh, and as you can
06:48see in our, uh, in the city plan
06:51commission's recommendation to, uh, the
06:54council, the commission supported an
06:57ordinance, but one that would have to be
06:59entirely rewritten. uh and uh in our uh
07:05letter here you'll see that there are
07:07seven um points in addition to the the
07:12uh the provision that the proposal for
07:15payment to the city shall be struck but
07:18I'll summarize the seven points uh and
07:21if you are inclined to advance this
07:24ordinance I would suggest that uh this
07:27evening you um you substitute this
07:30language for what is uh currently before
07:33you. So the first one is that a a permit
07:36would be required. Um the the uh um that
07:41that would mean that they couldn't just
07:43do this uh u they would have to get a
07:46building permit and then and then um the
07:49department of inspection and standards
07:51would have to verify that all the the
07:53remaining conditions are met. Number two
07:56is that the electronic message sign
07:59shall comply with all applicable federal
08:01and state regulations and shall be
08:03approved by uh the Rhode Island
08:06Department of Transportation.
08:09Uh number three, the electronic message
08:11sign shall be located in either a
08:13commercial or an industrial district and
08:15shall not be located within 250 ft of a
08:18residential district as measured from
08:21the base of the sign. Uh number four,
08:24the sign face shall be oriented towards
08:26Interstate 95 and may only be
08:28incidentally noticeable from any
08:30residential district. Um
08:34the the original petition here had asked
08:36uh uh that these be approved when uh
08:40located uh adjacent to an interstate
08:42highway. Uh since I 195 through
08:47Providence was relocated after
08:49billboards were made illegal in
08:52Providence, there were no billboards
08:54facing uh the relocated I95. So that's
08:57why we specified that these can only be
09:00located facing I 95. And by the way, uh
09:04they wouldn't be on any other state
09:07roads like 146 or or 44 or one or or any
09:12of the other state roads that run
09:14through Providence. Uh number five, the
09:18area of the electronic message sign face
09:20shall not exceed the area of the
09:22existing sign face of the billboard. Uh
09:26and number six, the replacement shall be
09:29in exchange for the permanent removal
09:30and abandonment of non-elect electric
09:33non- electronic billboards as follows. A
09:36a combined square footage of non-
09:38electronic billboard sign face area
09:40removed shall be shall total at least 10
09:43times the square footage of the
09:45electronic message sign face proposed.
09:48B. The removal and abandonment must
09:50occur prior to the installation of the
09:53electronic message sign and must include
09:55structures and footings. C. For purposes
09:59of the this provision, backtoback signs
10:02and VType signs shall each be considered
10:05two sign faces.
10:07Seven, the replacement shall not change
10:10the billboard status as a non-conforming
10:13sign. Um,
10:15I will say, uh, if you had any questions
10:18about, uh, illumination and glare and
10:21such, um, the Rhode Island Department of
10:24Traportation does have regulations about
10:27billboards that face interstate
10:28highways, and within those regulations,
10:32uh, they speak to light levels and glare
10:35and such. Uh so um if this were to pass
10:39and be incorporated into the zoning
10:41ordinance, it would piggy back on state
10:44regulations.
10:46So uh that's the uh that's the extent of
10:50the CPC's
10:52uh uh report to you.
10:55>> And we have the report here.
10:57>> You have you have the staff report. Yes.
10:59And you'll see those seven points uh on
11:02page two.
11:05So that would also be found within the
11:07the substitution.
11:09>> That would be So this is this came to
11:12you as a as a petition. So uh this
11:15language, yes, you would if again if you
11:18were inclined to move forward, uh I
11:21would recommend that you substitute this
11:23language and then I'll work with the
11:25clerk to turn this into an actual
11:28ordinance that would then get forwarded
11:30to the city council.
11:32>> All right.
11:36Well, any question for committee member
11:38for Mr. Asa,
11:43>> councelor Peterson?
11:47>> Deputy director, I don't know that you
11:48can actually answer this question, but
11:50I'm going to give it a shot. um who
11:52controls the the way the signs are the
11:57change of advertising
11:59that would be on the sign if they're not
12:02these standalone since they're
12:03electronic. I'm assuming it's all done
12:06>> via computer some Yeah. the the owner of
12:10the sign would uh have the ability
12:15uh remotely
12:17>> Okay. you know, to to change the
12:20message. And uh if you've if you've seen
12:24these out on the highways, I presume
12:26most or all of you have um these
12:30messages have the ability to change um
12:34as you're moving past them. And and I
12:38believe the the state regulations say
12:40that they have to stay on one message
12:43for nine or 10 seconds.
12:46>> Okay? But you can imagine, you know, if
12:48you're in a slowdown, you might see
12:50several messages. Um, but but you know,
12:54this is clearly an advantage to the the
12:58uh to the billboard companies because
13:00they can uh much more easily change the
13:04message and they can put more messages
13:07in front of the the uh driving public.
13:10>> Can I ask the follow?
13:11>> Absolutely. Go ahead. So your the
13:14proposal is for a 10 to one exchange
13:16rate. So like 10 different Is that how
13:20it works? 10 to one.
13:21>> Yeah. So it's not 10 billboards to one
13:23billboard. It's it's based on square
13:25footage. Uh so for example, if um I I
13:30don't have the exact numbers, but let's
13:31say a billboard on the highway where
13:33they want to turn it into a digital face
13:36is uh 500 square feet. That would be
13:425,000 square feet of signs elsewhere
13:45that they would have to take down. Uh if
13:49uh a small billboard in a neighborhood
13:52is 200 square feet, that counts towards
13:56the 5,000
13:58>> um and and so forth.
14:01>> One more followup.
14:02>> Sure. Do we have a lot of the
14:06billboards, the standalone billboards
14:08that need to be rep like I guess I'm
14:09just trying to figure out how many
14:12versus how many we actually have right
14:14now versus what would be
14:16>> Yeah. Uh so so the my understanding is
14:22that
14:24I I don't have a a an actual number of
14:28billboards that are facing Route 95 in
14:32Providence.
14:33It might be a dozen, say, I'm sure Lamar
14:37will know very precisely how many there
14:39are. Um
14:43uh and then out in the neighborhoods,
14:47uh once you start looking for them,
14:50you'd be surprised at how many there
14:51are, right?
14:52>> They're on the sides of buildings.
14:53They're on vacant lots. Uh some of them
14:57are facing where I 195 used to be on top
15:02of buildings and so forth. So, you know,
15:05there's there's quite a number of them.
15:08And and you know, one thing about this
15:11program is that
15:14it's a it we have very few tools in
15:17zoning to actually make uh nonconforming
15:21things go away because the state law
15:24allows for uh nonconformities once
15:27they're established to to exist in
15:30perpetuity. Um, so this is an
15:33opportunity to kind of wind that back.
15:36Um, it's a way to reduce visual clutter.
15:40Uh, and also if somebody is, um,
15:45perfectly happy to collect the rent on a
15:47vacant lot as long as there's a
15:48billboard paying the paying the rent,
15:50maybe there's an opportunity to put that
15:53vacant lot to a more productive use,
15:56like housing for example.
15:58>> Thank you. Anybody
16:01else?
16:04Councelor Royas, please.
16:06>> Thank you, Chair. Um, question for you,
16:09Bob. Uh, is there does a city keep an
16:12inventory of in general uh where
16:17billboards are most concentrated in
16:19which neighborhoods? And did the CPC
16:24take account of any neighborhoods that
16:26would be disproportionately impacted
16:29uh by uh billboards and this potential
16:33new um change in law.
16:38Uh so
16:40um
16:42we did a little bit of um
16:48let's see
16:51we did we did a little bit of analysis
16:53uh mostly most of this information came
16:56from Lamar's website
16:59uh
17:00and our staff report to the CPC says
17:02that uh Lamar reports nearly 200 outdoor
17:06advert izing products in the city alone.
17:10Uh and that a majority of them are
17:13concentrated along highways. Uh and if
17:16you look at a map uh they a map from
17:19their website, you see them along uh
17:23Route 10 along 95
17:26um
17:28uh a little bit along the Route 610
17:31connector. Most of these tend to be
17:33clustered. Um
17:36I would I would say um you know there's
17:40a there's a relatively equal dispersion
17:44of them. maybe a slight more slightly
17:48more um you know in in Elmwood uh and
17:54then just a little bit sort of north of
17:57downtown where 146 and and 95 split. But
18:03um frankly they're everywhere.
18:12Oh, Councilman
18:15No, thank you. Uh, thank you, Mr. Azer.
18:19Uh, we'll be going back to you at some
18:21point for more question. Uh, city
18:23sergeant, please could you bring me the,
18:25uh, list
18:29and while we do that, we have certain
18:32uh, items that we need to put into the
18:35record. So, I'm going to take a motion
18:37to enter into the record the report from
18:39city planning commission.
18:42It's made by councelor Peterson, second
18:44by council bar. All in favor I oppose.
18:47The eyes have it. I'll also entertain a
18:49motion to enter the testimonies that
18:51have been received into the records.
18:54Made by councelor Peterson, second by
18:55council bag. All in favor I oppose. The
18:58eyes have it. I'll also enterain a
19:00motion to enter into the record uh
19:03letter of recommendation from CPC as
19:06well as the substitute for the petition
19:10made by councelor Peterson, second by
19:13council bag. All in favor I oppose the
19:16eyes have it. Thank you so much.
19:19All right. And um
19:23so we heard from the deputy director. Uh
19:27so although it's not the first person
19:31person that signed up, I want to hear
19:33from Mr. Dylan Connley who will be
19:35presenting the
19:37his [clears throat] side of this.
19:42>> Thank you, Mr. Chairman. Um
19:43>> hello members of the committee. Uh it's
19:47good to be back. uh this has been
19:50ongoing for some time. I think the one
19:53of the core components of this and I
19:56want to make sure that it doesn't uh get
19:58lost within some of the finer forms of
20:00the debate is this does not allow for
20:03the construction of new billboards. It
20:05only allows for the conversion of an
20:06existing billboards to a digital face.
20:09Uh the specific billboard we have in
20:11mind is uh it is a billboard face. It
20:16faces the Providence Cranston line. It
20:19is the billboard that is in between
20:21Rhode Island Energies campus and the
20:24Good Fortune uh Asian supermarket. So,
20:27it sort of it faces south. So, if you're
20:29on 95 North, you see it on your lefthand
20:31side. Uh it's usually a Province College
20:34Friars billboard. Uh um Bob is correct.
20:38Uh the director is correct that it can
20:41change as frequently as every 10
20:42seconds. This is a state law. It's a
20:44federal law. Uh but when it changes,
20:47it's a static image to a static image.
20:49There's no um moving images. And um when
20:54asked about sort of where the billboards
20:56are in the city, there are none in the
20:58first three wards. The east side does
21:00not have a single billboard. So all the
21:03sign removals will come in other wards
21:06in other districts. Uh the one of the
21:09things I did want to focus on, we agree
21:11with every single one of the changes
21:13requested from the uh both the planning
21:15department and the CPC with one
21:17exception. Uh the two times billboard
21:20removal versus the 10 times billboard
21:22removal is a challenge for us. Uh the
21:26reason why is uh the other jurisdictions
21:30that have these sort of 10 times and
21:32three times excuse me 13 times billboard
21:35removals
21:37for example. So Providence proper has
21:39about 161 billboards in total.
21:43So the jurisdiction that covers those
21:45other ordinances
21:47uh say St. Petersburg and Tampa they
21:50have about 4,000 signs combined. Uh LA
21:54um another example that has a really
21:57high exchange rate, they have about
21:5915,000 billboards. So the Northeast is a
22:02little bit hard to compare with outside
22:04because the size of the municipalities
22:06get much bigger and the number of
22:07billboards grows pretty significantly.
22:10Uh we suggested two times the removal
22:13because that was the figure that
22:15advanced to the whole council several
22:17years ago. Uh we're requesting that this
22:20committee give the entire council a
22:22chance uh to vote and debate on that two
22:24times the square footage removal. Uh the
22:27size of the billboard to be converted is
22:30much larger than the smaller signs that
22:33are in the neighborhoods. Uh so there's
22:36two particularly small signs uh maybe as
22:39as much as a half dozen in the city. All
22:41of those would come down. Then the
22:43junior posters would start to come down.
22:45And so even at just twice the square
22:47footage, you'd probably see 12 to 20
22:50billboards being removed throughout the
22:52city. And again, that's no new
22:54billboards coming up. Uh the last time
22:57that we were uh having this presentation
23:00and this um sort of debate, uh there was
23:04questions about safety concerns. The
23:06Federal Highway Administration has found
23:08that there's no uh change in safety
23:10issues with a static billboard versus a
23:12digital billboard. However, it has found
23:15that there is a meaningful difference
23:16between a billboard existing and a
23:18billboard not existing. So, there's no
23:22net change in safety by changing to this
23:24digital billboard, but there's an
23:26improvement in safety because of all the
23:28billboard removals in each of those
23:30locations. So, our proposal is to have a
23:33net reduction in distractions
23:36uh and and a neutral uh distraction
23:39issue in the one location um by the Good
23:43fortune restaurant um excuse me, grocery
23:45store. Uh I I I think I would love to
23:48try to answer any specific questions.
23:51Um, one of the advantages of the
23:54billboards being able to change, it's
23:56not just an advantage for my client, but
23:59they do use the billboards for things
24:00like Amber Alerts, Silver Alerts, uh,
24:03and they do often have community
24:07uh, sort of flyers, if you will, where
24:10normally there's like eight images in
24:13rotation, but maybe there's a
24:15particularly important event going on in
24:17the municipality, we can add uh, a
24:19ninth, right? So there's would be a nine
24:23um image rotation for a certain time
24:25period and that could be for the benefit
24:27of the community as well. Uh I could
24:31talk about this for a very long time.
24:33This is literally like seven years about
24:36five years since um we've had like a
24:40meaningful round of debate in front of
24:42this particular committee. Uh, so I
24:44think maybe perhaps trying to answer
24:46questions may be more helpful than me
24:48leaning into the history. I know that
24:50some of you have been here before and I
24:52don't want to be repetitive.
24:54>> Any question from committee members?
24:57Councelor Peterson.
24:58>> Thank you. I actually kind of want to
25:00hear the feedback from previous and it
25:03didn't pass the previous term. So I was
25:04kind of hoping to understand why um what
25:07the what the issue was at hand. Um did
25:11it and also please forgive me I don't
25:13know did it go to the council the full
25:14council for
25:15>> full favorable recommendation from the
25:17ordinance committee went to the full
25:18council uh we never had the entire
25:21council present
25:23um this was during the 2020 era and over
25:27a series of zoom hearings uh and then we
25:30were able to finally be in person. Uh
25:32there was an open question uh when we
25:36moved for a vote about who would be
25:38performing the construction of the
25:41digital conversion.
25:43Uh that open question was very
25:46problematic that evening and the vote
25:48didn't go our way with a I think it was
25:50two or three council members were absent
25:53some of which were expected to be in
25:54support. Uh so uh we have since
25:57rectified that concern. It is a union
26:01and labor team that does the
26:02construction of these and the switch
26:04out. Uh it's a very technical um and
26:08skilled labor uh product. It's not like
26:11the traditional billboards which are uh
26:13somewhat more basic, but even that
26:14because of the height and the monopole,
26:16you do need a good amount of
26:17understanding on how to perform more
26:20complex construction. These billboards
26:22are usually shipped from Toronto. That's
26:26where the company is that tends to build
26:28build all of these even that is
26:31relatively complex. The delivery of the
26:33pieces and coordinating all of that and
26:34some of the steel construction uh
26:37ensuring that the um the pole is
26:40sufficient to manage the additional
26:42weight adding the additional structural
26:44support. So all of that was an open
26:46question uh when I was previously in
26:48front of the entire council.
26:53>> Anybody else?
26:56Hey, Mr. Connie. Thank you so much.
26:59>> Thank you.
27:00>> Insight. Thank you, Stephen Aquist.
27:13>> Good evening.
27:14>> Hi, everybody. Thank you. Um, I've been
27:17thinking about billboards a lot over the
27:19last five years since the last time
27:20something like this came before the
27:22council. And uh I want to start by
27:25saying that Lamar is not a great
27:27company. Under the Allora
27:29administration, they chopped down a
27:30bunch of trees in South Providence and
27:33they got for their actions a slap on a
27:35wrist, but they chopped down, I don't
27:38know, maybe a dozen trees that were
27:39blocking a sign of theirs, they said,
27:42and then they just tore those trees down
27:43without asking anyone. And then instead
27:45of giving them the full penalty, they
27:47got a much smaller penalty from the
27:48mayor at the time. I think you can call
27:51these billboards that the company is
27:52willing to give up. Neighborhood blight.
27:55If you see them in your neighborhood, if
27:56you have one, you'll see them. And
27:57they're gross. They're small. They're
27:59ugly. They're not well-maintained. The
28:01paint is chipping on them. These are
28:02just blight. And they sit there forever
28:06because, as he pointed out, they're
28:07grandfathered in under the legislation.
28:10We mentioned that men removing the
28:12smaller billboards would be a good for
28:14safety. As the council just said, a good
28:17company might remove them just because
28:19it would improve public safety. Um,
28:22instead of caring about the community
28:23and removing this blight, the company is
28:25actually using the threat of continued
28:28blight to extract concessions from this
28:31council. That is a billboard that they
28:33want. They want a flashy new light
28:35changing billboard. And they're saying,
28:37"Well, if you don't give that to us,
28:38we're going to have to leave these ugly
28:39signs all over your city forever." And
28:42as they point out, that'll be a safety
28:43issue. There's all sorts of concerns
28:45there. So, are they really being nice in
28:48making this offer or is it completely
28:50self-s serving? I will point out Lamar
28:52is not a company that's located in Rhode
28:53Island. Every penny spent on Lamar
28:55leaves Rhode Island. You might say,
28:57well, they do hire local people to
28:59maintain signs. That might be true, but
29:01under the new lighted billboards, those
29:04people who go out and change those signs
29:06will no longer exist, right? They'll
29:07just be a guy at home or some office
29:10somewhere clicking a button and brand
29:11new sign goes up. We they can probably
29:13do that from I forget where they are
29:15down south Georgia or something. Um I'd
29:18like to propose an alternative to this
29:20and this is the deny this vote it down
29:23in January. Go to the general assembly
29:25and ask them to pass an ordinance
29:27ordinance to allow the taxing of
29:29billboards per square foot. That way
29:33like you can actually generate some
29:34money for the city. That money could go
29:36towards beautifying the city, planting
29:38new trees for instance, in places where
29:40Lamar has shut them shut cut them down
29:41or beautifying the city in places where
29:43these billboards are blight. You could
29:45look at a blighted area and say, "Hey,
29:47how can we improve this?" And they're,
29:49let's say, $25 per square foot for every
29:51billboard in the city. And I just heard
29:52there's plenty of them would go a long
29:54way towards generating some money for a
29:56city that doesn't have a lot of money.
29:57And I think this is something that the
29:59general assembly could be persuaded to
30:01do because it doesn't really do anything
30:03but give everybody a little bit of extra
30:05income to get rid of blight in their
30:07neighborhood. It's not like this company
30:09Oh, I already said that part. Hold on.
30:12Um,
30:14what about probably one more thing? Hold
30:15on.
30:18Yeah, the less profitable billboards
30:19will be taken down right away because
30:21they won't be wanting to pay a large tax
30:23on these billboards and the more
30:25profitable billboards will stay for a
30:27while, but that doesn't mean that they
30:29can't be at after time you could
30:32increase the amount of money that you're
30:33taxing them on. And we could eliminate
30:35all these billboards without having to
30:37give them a new lighted sign, which may
30:40not be more dangerous than the signs
30:41that exist already, but they're not
30:43necessarily safe as he pointed out
30:45because uh the removal of those small
30:47signs can improve safety in the city. So
30:50that's my
30:52um take on this and I think it would be
30:54the better option to make sure that they
30:56actually are paying, not some nebulous
31:00promise of future goodwill. Thank you,
31:03Steve.
31:05>> Thank you so much.
31:06>> Uh, Linda Perry
31:38Good evening, Linda.
31:39>> Hi, my name is Linda Perry. I live on
31:42Alabama Avenue in Washington Park in
31:44Ward 10.
31:47And uh just to reiterate what Steve
31:50said, um Lamar cut down 110 trees on
31:56Aldrich Street at the behind the um
32:01self-s storage facility, which in the
32:04council's wisdom has banned self-s
32:08storage facilities because we need
32:11housing. And that was one of the
32:14arguments on number two which was
32:17cancelled.
32:19Um five years ago
32:23um a lawyer
32:26representing um scenic America
32:30fought for and had cancelled the idea of
32:36digital billboards on 95
32:40in in Providence. Providence, the
32:44creative capital.
32:46There's digital billboards in Warwick by
32:49the airport and
32:52on Route 10 where Lowe's is. Everybody
32:56knows that Rhode Islanders drive poorly.
33:01And that's saying it nicely.
33:04People zoom in and out and there's never
33:06a cop around. drive in the uh
33:11breakdown lanes and it's dangerous on
33:14the highway for those who have to
33:17commute.
33:19Um
33:21digital billboards are not only
33:24unsightly, but they're dangerous. And
33:28somebody yelled out from the council,
33:30"What about the big blue bug?" Well, the
33:33big blue bug is art. And it's like the
33:36sitco sign in Boston. It is not
33:41a dangerous moving image like digital
33:45billboards are. So I say no digital
33:49billboards
33:51for
33:53safety reasons, unsightly reasons. let
33:57them be in Warwick and in Pucket or
34:01Central Falls if they want them, but
34:03leave the corridor alone. There's so
34:06many accidents on 95 at Thurber's Avenue
34:10because of the
34:12embankment and everybody knows there's
34:15tons of traffic
34:18and accidents there.
34:21So for us that live near the highways
34:24and other people don't. I understand
34:27they live in their little neighborhoods
34:29away from the highways. For us who live
34:32in the highways we're going to be
34:33impacted by this without a doubt. And
34:38the 10:1 ratio in my opinion is not
34:42enough
34:43because
34:46well it's just not enough.
34:49Um,
34:52we who live near the highways
34:55like the self- storage facility right
34:58across the highway is residential
35:02and there's already a billboard there.
35:04If they electrify that, they will see
35:07it. You know, they will see it. They'll
35:10have to shut their blinds and, you know,
35:13they'll just see it. I think that the
35:17creative capital should stay without
35:20digital billboards and I don't and I
35:23think to Steve's point taxing them is a
35:27great idea. Thank you.
35:29>> Thank you, Linda.
35:31Did I have Zack B today?
35:36Zack.
35:39>> Oh, he left
35:42Aubrey Planith.
35:54Hello. Good evening.
35:55>> Good evening.
35:56>> Um, so you guys already probably got my
35:58lengthy email. I am a resident of W 10.
36:01I live on Vermont A. And I want to first
36:04and foremost start that in South
36:06Providence, we already are burdened with
36:08a lot of stuff that goes on between the
36:10port and these billboards are already
36:12unsightly. But having bright light
36:15billboards when we already deal with
36:17this enormous amount of light pollution
36:19is not going to be beneficial for if
36:21we're trying to reszone the other side
36:24of 95 for residential or mixed use when
36:27it comes to our comprehensive plan from
36:29the city. Also, I would love to see a
36:32complete inventory of the 200 plus
36:34billboards, which um a quick Google told
36:37me was roughly 97 billboards,
36:4030 posters, and a couple other items.
36:43And which ones exactly would be removed
36:45for the 10 to1 ratio, which I think is
36:47more than fair. But if we are going to
36:50remove these smaller billboards and
36:51allow a monopoly for Lamar in our city
36:53for advertising, we are not thinking
36:55about the small businesses predominantly
36:58here in South Providence that use those
37:00billboards and those posters to
37:01advertise their business. The Lamar CEO
37:04himself, Mr. Shan Riley in 2024 said
37:08that digital billboards get $15,000 per
37:12month compared to the static 3,000.
37:15The odds of somebody or a company that
37:17is smaller to be able to afford
37:19advertising on an LED billboard is not
37:21going to be likely when it comes to
37:23South Providence businesses.
37:25Also, light pollution. I lived next to
37:27an LED lightboard in um Boston. You see
37:30it all the time. It doesn't matter where
37:32it faces. There's also environmental
37:35issues we should talk about about
37:37traffic, nighttime vision, how it
37:39affects the animals. Also, if we're
37:41going to removing these other billboards
37:42that I heard said would be good for
37:44housing, I would like to know what the
37:47zoning is for all these billboard lots
37:49and where they fall in post removal.
37:54And one other thing is alternatives.
37:58There are alternatives for this and we
38:00should really consider if having digital
38:01billboards is necessary here. As
38:04mentioned, we already have them south of
38:06Providence on 95 and north. Um, and I
38:10don't think we need any more.
38:13>> Thank you so much.
38:14>> You're welcome.
38:16>> Mr. Ron Carlson.
38:24>> Good evening.
38:25>> Good evening, Mr. Chairman, members of
38:27the committee. Um, I'll be brief. I
38:29think you know when you look at the
38:31realistic um nature of the billboards
38:35with um the electronic visibility is an
38:39issue. Um I can see from my house the
38:43highway which is not close by but you
38:46know with a billboard that is lit up
38:48it's going to be there. It's going to be
38:50visual. So, um I know we talked about
38:54Florida or it was said about Florida,
38:56but when you look at the highway
38:58structure in Florida, it's very
39:00different from our highway right now
39:03that cuts through the middle of our city
39:05and cuts through our residences. Um
39:08whether you live underneath the signs,
39:11whether you live behind the signs, whe
39:13whether you live across the highway from
39:15the signs, it's going to impact.
39:18In addition to that, there was
39:19terminology that was used about um you
39:21know, reasonable glare, brightness
39:23levels. Um it's still going to be
39:26visible. You know, it's still going to
39:27be a difference than what you have right
39:30now with the uh static signs that are
39:32lit up. And also, we're going to be
39:36reducing visible clutter with visible
39:40light pollution. So where we make up
39:43with something that's not necessarily
39:45noticeable most of the times although
39:47when we want to utilize that property or
39:49whether you know you take a moment to to
39:52recognize a sign that's out there you
39:55know something that's lit up it's it's
39:57going to be pretty noticeable. The in
39:59addition to that the question which was
40:01a great question which was where are
40:04these signs located in what
40:06neighborhoods? uh and has there been any
40:08type of study that was done? When you
40:11notice the uh areas that was mentioned
40:14where these signs mostly are, it's in
40:17disproportionately impacted
40:19neighborhoods throughout our city. Um I
40:22know it was mentioned that um it would
40:25not have an impact on Ward One on the
40:27east side. um you know, we're we're
40:31still talking even from the east side,
40:33if you look at the new construction that
40:35looks across the bridge, some of those
40:37signs are going to be visible. So, in
40:40addition to that, I do really appreciate
40:43Steve Alquist's uh idea about talking to
40:46the state about being able to enable
40:49taxation of signage. Um, and that in and
40:53of itself will be a motivator at some
40:55point in time. If you have signage
40:57that's just sitting there that you're
40:58paying taxes on, you're going to, you
41:00know, get rid of it at some point in
41:02time. So, um, I appreciate your time.
41:04Thank you.
41:05>> Thank you, Richest Thing.
41:18>> Thank you, Mr. Chairman. Uh my name is
41:20Richard.
41:21>> Uh my name is Richard Stang. I'm with
41:24Conservation Law Foundation here in
41:26Providence. And I would also just re
41:30reiterate what everyone else has said.
41:32There's a lot of good reasons with
41:36respect to billboards in particular, not
41:39to mention electronic billboards. I'd
41:42like to focus, however, on more of a
41:45holistic macro view. In November 2024,
41:49the city completed a very largecale
41:53disciplined
41:55comprehensive
41:56plan process. There was thousands of
41:58people that participated in that and the
42:01idea was to come up with a new vision
42:03for Providence going forward.
42:06The electronic billboards are not part
42:10of that vision. They're not part of the
42:12creative capital. They do not push going
42:15and having more living livable streets,
42:18walkable neighborhoods, etc. It it just
42:21is not working. Um I would strongly
42:25consider if you have the chance to limit
42:28the growth of the billboards and not
42:30adopt anything new going on, you should
42:34really as the people in the city that
42:37have the power to do so seriously
42:39consider it. it really is more in line
42:42where people have voted. They want to
42:45see their neighborhoods, towns, and
42:48society going forward. So, thank you for
42:51your time. I appreciate it. Thank you.
42:53Thank you so much. And that ends the uh
42:57list of people that signed up to speak
43:00on this item.
43:06All right. So we heard from the
43:08presenter from the proponents and we
43:11also heard the in-depth analysis uh
43:15presented by Mr. Asa who represent the
43:17city planning commission and we also
43:19heard from the uh residents and anyone
43:22that showed up to speak on this um as
43:25well as uh testimonies written testimony
43:29that have been sent to us and we have
43:31put into the records and this has been
43:34uh over five years that we've been uh
43:37discussing this. has been back and forth
43:40and u so I I think at this point you
43:43know we're nearing the end of the year I
43:45think that it's time for the entire body
43:48to vote on this uh it should not be
43:50decided by this committee uh it should
43:53be by the entire council so I feel that
43:55it's time for us to send it to the full
43:57council and you know so I am going to
44:00entertain a motion to send to the full
44:03counsel without recommendations one way
44:06or the other without recommendations
44:08send it to the council so that the
44:10entire body can vote on this. All right.
44:12So, may I have a motion to send to the
44:15council without recommendation?
44:23It's what this would do is send it to
44:25the entire body.
44:29All right.
44:31So, move.
44:33>> So, the motion is made by Councilman
44:35Vargas. Do I have a second?
44:40hearing once,
44:44twice.
44:47>> So the
44:48>> point of personal expression.
44:50>> Yes, counselor. Go ahead.
44:52>> Um
44:57I I'm listening. I've listened to the
45:00testimony and I hear everything that
45:01we're we're doing and I understand um
45:05the potential of the request to go
45:08forward without recommendation. However,
45:11I do understand that
45:15the community has asked for
45:19uh an opportunity to really understand
45:22what communities are are being affected
45:24or will be affected by this. And I think
45:26that at the very least we should have
45:30that opportunity to see
45:33what wards um would have these uh
45:40whats would end up having some of these
45:42billboards a removed and b also the
45:45effects of what you know the electronic
45:48billboard mean you know if we're only
45:50doing one versus two or how it continues
45:52to grow. We I don't think I fully
45:54understand that in an effort to make a
45:57decision and vote on it quite yet. And
46:00so I don't feel comfortable pushing it
46:02forward as is without actually having
46:05some more understanding from um to to
46:09the effects of the nine I'm sorry 12
46:12wards that would be um involved in this
46:15seeing as though there's three wards
46:17that don't actually have any have any of
46:20them there. So, I just I'm hesitant to
46:23make that um to make that official move
46:26without really fully understanding where
46:28it would be affected and how and
46:32what could you know what the effects
46:34would be.
46:36>> Council Reyes.
46:37>> Thank you, Chair. And I I h share the
46:41same opinion uh of councelor Pearson and
46:47you know while I I appreciate the spirit
46:50of allowing our colleagues to vote on
46:52this, I think there are certain moments
46:54where
46:56committees serve as the the safeguard
47:00and uh the body in which things are
47:04vetted. And I'm afraid that that very
47:08important point that councelor Pearson
47:11mentioned, which is
47:13we need
47:15um real data on which neighborhoods are
47:19currently disproportionately impacted by
47:21billboards.
47:23And I'm afraid that if we move forward
47:25with this to the in and kick it to the
47:28entire body, I'm not confident that each
47:31member would have that information
47:34uh to make an informed vote. And I would
47:36I just feel more comfortable
47:39that this committee have that
47:41information first before we allow the
47:45our entire body to vote on this. Um so
47:49um that being said I I too don't feel
47:52comfortable moving this forward to the
47:54entire uh body.
48:26All right. So, hearing the concerns of
48:28my two colleagues, I um I will withdraw
48:31the motion to send to the full body um
48:36without recommendation. Instead, what
48:39we're going to do, we're going to
48:40entertain a motion to continue to the
48:42date that is certain that we already
48:44described.
48:47>> I'll second that motion
48:48>> and and the motion is made by councelor
48:50Peterson.
48:51>> Second
48:51>> and a second by councilman Royes and
48:54this this will be continued to
48:59october October 13 at 5:30.
49:03Uh all those in favor I
49:06>> oppose. The eyes have it. So we'll see
49:09you on the 13th. U by then I think and I
49:12expect that any concerns that the
49:14council have expressed will be
49:16addressed.
49:18>> Thank you.
49:18>> Okay. Being that there's no further
49:20business in the calendar, I'll entertain
49:22a motion to adjurnn. So move
49:24>> made by council Vargas, second by
49:25councilwoman Peterson. All in favor? I
49:28post. The eyes have it. This meeting is
49:30>> adjourned.
