Town Center Branding and Wayfinding
At a glance
(From auto-captions; names and numbers may be misheard.)
- What: a consultant is developing a brand, wayfinding master plan and street names for the town center district, with four logo options reviewed.
- Where it stands: council leaned toward option one (the Morrisville M) with option three's colors and wanted Morrisville more prominent than the words Town Center. Staff will bring back a process for naming the new street and possibly the Foxglove segment; Jeremiah, Scoggins and Town Hall Drive stay. Earlier signage cost about $750,000 over three phases; sponsorship is a possible funding source.
Log
- 2026-07-28 - Town Council Regular Session - Jeanne Hooks and the consultant presented four branding options, a wayfinding outline with early cost context and street naming choices. Council favored option one or three, asked about color accessibility and fading, and floated butterfly icons as wayfinding. Staff will return with a naming process; renaming needs Wake County review of at least three options and about two to three months.