East Charleston Boulevard Digital Billboard Appeal
At a glance
Based on auto-generated captions; names and details may be misheard.
- What: Appeal of a denial to rebuild an old 12-by-24-foot non-conforming billboard near Five Points on East Charleston Boulevard with digital LED faces (Ward 3). Apartments sit behind it to the north.
- Where it stands: Council approved the appeal with conditions.
- Next: Light shielding must be installed; administrative reviews are due 6 months and 1 year after final inspection.
The request
- Applicant Las Vegas Billboards (represented by Jennifer Lazovich and Greg Esposito) offered a 10-second message dwell, shields on the back and bottom, no adult-use advertising, and ads for nearby small businesses hurt by Charleston construction. Esposito argued LED conversion cuts light trespass by up to 90% and fits the 2050 Master Plan innovation principle.
- Staff and the Planning Commission recommended denial: the sign is non-conforming for height, nearness to homes and other signs, and Title 19 discourages prolonging such uses.
Decision
- Díaz noted the sign stays if denied, favored a refresh, and moved to approve with shielding along the north edge and bottom and administrative reviews at 6 months and 1 year. She also put on record the offer of ads to neighbors and neighborhood groups. Carried.
Sources
- 2026-10-21 - City Council
- 2026-10-21 - City Council
- https://lasvegas.primegov.com/Portal/Meeting?compiledMeetingDocumentFileId=61985
Discussion time
About 11 minutes across 1 meeting (from transcript timestamps; approximate).
| Meeting | Minutes |
|---|---|
| 2026-10-21 - City Council | 11 |
Log
- 2026-10-21 - City Council — Item 50. Council approved the appeal with shielding and 6-month and 1-year administrative reviews.