What: An ordinance by Eric Zimmerman to regulate dynamic pricing and ban surveillance pricing in the retail code, effective July 1, 2027, with penalties of $1,000, $5,000 and $7,500 for repeat violations.
Where it stands: City Life Committee amended it and sent it to the full Council with a recommendation on September 22, 2026; a broader amendment by Angelita Morillo failed 2-3.
2026-09-22 - City Life Committee - Zimmerman's amendment passed 5-0; Morillo's amendment on discounts, loyalty programs and enforcement failed 2-3. Grocery and union representatives debated loyalty program protections.