423 Donald J. Lynch Boulevard Target Signs

At a glance

Based on auto-generated captions; names and details may be misheard.

What: a request (order 26-1009747B, by Matthew Donnelly for Target) to modify condition 9 of the store's special permit at 423 Donald J. Lynch Boulevard to add wall signage.
Where it stands: approved 9-1 on a roll call on 2026-07-20, one councilor absent. Councilor Preciado voted no.
Next: 20-day appeal period, then recording at the registry of deeds before a building permit.

New condition 9A: two signs over the store entrances, one pharmacy sign and one drive-up sign, as shown on the plans.
All other conditions of the original permit stay in force.
The request was described as going from three to four wall signs.

Councilor Robey said the council can amend the special permit, but the Planning Board also had to grant a variance; it was on the Planning Board's agenda that night and the outcome is not in the record.

Building commissioner (apparently Payton) noted four new signs would total about 422 sq ft against a 300 sq ft limit; the solicitor said a Planning Board variance is also needed.
The fourth sign reads "drive up" and moves the pickup stalls to the front of the building.
Councilor Preciado called the signage excessive and a precedent; Councilor Navin and Councilor Fucillo asked about how pickup works and fire lanes.
Wording changed to name each sign (two over entrances, pharmacy, drive up, all on the front elevation per the May 10, 2025 plan). Approved as amended, apparently 3-1.

About 34 minutes across 4 meetings (from transcript timestamps; approximate).

2026-07-20 - City Council - Moved to the end of the agenda, then approved on a roll call, 9-1, with the clerk reading the amended condition.
2026-06-22 - City Council - Urban Affairs' recommendation reported: amended condition 9A (two entrance signs, pharmacy sign, drive-up sign) approved in committee; the assistant solicitor said the Planning Board must grant a variance for the size. Referred to the solicitor for proper form for July 20.
2026-06-17 - Urban Affairs Committee - Reviewed the modification; added a variance requirement note, clarified the four signs by location, and approved as amended (apparently 3-1), to be voted in July.
2026-06-08 - City Council - Public hearing: Matthew Donnelly for Target explained the fourth sign marks the approved drive-up pickup stalls; councilors questioned need and difference from mobile-order spots. Referred to Urban Affairs.