Business General Sign Rules

At a glance

• What: a zoning text change (ZC 2026-7, proposed by Councilors Panitch, Thalheimer and Purcell) on sign size in Business General districts.
• Where it stands: The Planning Board closed its hearing on September 22 after discussion of raising the maximum sign size.
• Next: A Planning Board recommendation to the Council.

Details

• Staff and a working group suggested allowing up to 600 square feet by special permit for properties of 100,000 square feet or more.
• On August 25 the Board also approved the notice of decision for a sign-size special permit for the Stop & Shop on Northampton Street.

Sources

• The city's posted agendas and approved minutes on https://www.holyoke.org/departments/public-meetings/ and meeting video from the Holyoke Media YouTube channel.

Log

2026-08-25 - Planning Board

• Stop & Shop sign-size special permit (Northampton St, SP 2026-13): revised draft Notice of Decision approved 5-0. See Business General Sign Rules.
• Business General signs text change (ZC 2026-7): hearing closed after discussion of raising the maximum sign size (staff and a working group suggested up to 600 square feet by special permit for properties of at least 100,000 square feet). See Business General Sign Rules.

2026-09-22 - Planning Board

• Business General signs (ZC 2026-7) hearing closed. See Business General Sign Rules.