Olympic Museum City Support

At a glance

What: An informational update from the United States Olympic and Paralympic Museum (USOPM) to the City Council work session on July 13, 2026, with questions on the City's funding and the museum's finances.
Where it stands: No action. The museum said it has applied for lodging and tourism (LART) funding in addition to its City support; see LART Tourism Contract Update for the tourism contract.

Marisa Wigglesworth, CEO, covered 2025 and 2026 highlights, the 2025 Hall of Fame Festival, plans through 2031 and the 2028 Los Angeles Games. She told Rainey that athletes will train in Colorado Springs for LA28 and the museum will work with tourism and lodging groups to promote Olympic City USA.
Attendance: about 84,000 to 85,000 in 2024 and 72,000 to 76,000 in 2025. About 40 percent of visitors are from Colorado. School groups: 5,000 to 7,000 visitors a year. Top admission price 29.95 dollars for adults and 16.95 dollars for children.
Funding and finances, in answer to Donelson: the two largest investors are the Olympic and Paralympian Endowment (1 million dollars) and the David and Eula Winterman Foundation (1.5 million dollars); the City funds 500,000 dollars every other year. Expenses are about 6 million dollars against revenue of about 4.2 million; 24 full-time employees. The pro forma projected 350,000 visitors and an operating budget of 10 million dollars with 11 million in revenue ten years in, but she said realistic numbers are much lower.
A free admission day was held in July 2025.

Item 6.A presentation for general information; Donelson asked about attendance, donors, City funds, expenses and revenue.